Clothing Brand Logo Design

Dhaga

Project Overview

Dhaga is a budding fashion brand specializing in contemporary ethnic wear for women. The word Dhaga translates to “thread”, symbolizing the threads that bring fabrics, traditions, and creativity together. The goal of this project was to design a clean, elegant, and memorable brand identity that reflects both modern aesthetics and traditional inspiration.

Owner: Naveed (CEO @ Dhaga)

Service

Logo Design, Brand Identity Development

Industry

Fashion, Clothing Brand

Logo Type

Wordmark Logo

Logo Concept

We developed a wordmark logo that focuses on strong typography rather than complex symbols. This approach allows the brand name “Dhaga” to become the core identity.

The typography was carefully selected and customized to give the brand a refined and sophisticated personality. The subtle curve in the letterforms, especially the stylized “g”, creates a visual flow that subtly resembles the movement of a thread.

This small typographic detail adds character to the logo while maintaining simplicity.

Primary Color

Navy Blue

HEX: #1F457B

RGB: 31, 69, 123

CMYK: 78, 59, 0, 52

Final Result

The final logo successfully captures the essence of the brand Dhaga — a balance of tradition, craftsmanship, and modern design.

The wordmark provides a strong brand presence, while the refined typography communicates quality and elegance.

The result is a distinctive visual identity that positions Dhaga as a modern yet timeless brand.

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+92 - 300 - 2278921

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